Case Study: Springfield Striping & Sealing improves bid tracking and pipeline accuracy with Campaign Creators

Springfield Striping & Sealing rebuilds bid tracking with Campaign Creators and connects HubSpot to QuickBooks Desktop four times a weekday

Springfield Striping & Sealing, a pavement maintenance company, faced significant challenges with its manual bid tracking process. Because a single job was often bid to multiple general contractors, each bid created a separate estimate in QuickBooks Desktop, inflating the sales pipeline and hiding the company's true win rate. This made forecasting unreliable. Campaign Creators was engaged to implement a new system using HubSpot Marketing Hub Professional and Sales Hub Enterprise to address these core workflow issues.

Campaign Creators redesigned the CRM pipeline around a single record for each job, regardless of how many contractors were bidding on it. They connected this new HubSpot system to the company's existing QuickBooks Desktop via a Commercient sync and built custom, no-code quote templates. The solution eliminated pipeline inflation, provided accurate reporting, and automated lead routing based on a job's location. Campaign Creators delivered a single source of truth, enabling Springfield Striping & Sealing to forecast revenue with confidence.

Springfield Striping & Sealing