Case Study: RetailNext Achieves a Seamless Pardot-to-HubSpot Migration with Campaign Creators

RetailNext fixes 3,295 Salesforce sync errors with Campaign Creators

RetailNext, a retail analytics provider, faced the challenge of migrating from the soon-to-be-sunset Pardot platform to a new marketing automation solution without disrupting its Salesforce-based sales process or losing critical historical campaign data. Their prior migration attempt had failed, so they needed a cost-controlled, scoped implementation from a partner like Campaign Creators to rebuild their marketing foundation on HubSpot Marketing Hub Enterprise ahead of a hard deadline.

Campaign Creators implemented a native HubSpot and Salesforce integration, rebuilt all marketing assets, and established a new two-factor lead scoring model based on account fit and engagement. The solution successfully migrated RetailNext off Pardot with no operational gap, identified and triaged thousands of sync errors related to legacy data, and fixed a critical timing issue in lead routing. The new system provided RetailNext with a reliable, integrated platform and accurate reporting that survived the cutover.

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