Case Study: RedWeek Builds a Custom HubSpot Marketplace Model with Campaign Creators

RedWeek builds 2 custom HubSpot objects with Campaign Creators to power its timeshare marketplace

RedWeek, a timeshare rental and resale marketplace, faced significant operational challenges after being spun off from its parent company. Their inherited HubSpot setup used a generic Deal pipeline that could not accurately represent their core transactions of listings and bookings, leading to unreliable reporting, a lack of owner/renter segmentation, and disconnected service data in Zendesk. They partnered with Campaign Creators for a multi-hub Enterprise onboarding and custom object data modeling solution to rebuild their CRM.

Campaign Creators solved this by building two custom HubSpot objects, Listings and Bookings, to properly model RedWeek's marketplace. The solution included segmenting contacts by role, integrating Zendesk data via API to avoid an added hub cost, and migrating critical data from Marketo. As a result, RedWeek gained a reliable data structure, role-specific record views, and the ability to run targeted owner campaigns. Campaign Creators delivered a system that finally matched RedWeek's actual business, enabling more effective sales, marketing, and service operations.

RedWeek