Case Study: PlanetTogether achieves more qualified leads and a shorter sales cycle with Campaign Creators

PlanetTogether boosts lead flow 325% with Campaign Creators

PlanetTogether, a B2B SaaS company providing production scheduling software, struggled with generating quality leads and had an inefficient, lengthy sales cycle. Their in-house team found it difficult to communicate their complex product's value. To address this, they sought the expertise of the vendor Campaign Creators for services including a Launchpad Website, Lead Nurturing Campaigns, and Search Engine Optimization.

Campaign Creators implemented a comprehensive solution involving an SEO strategy, a new website optimized for conversion, and automated lead nurturing workflows with lead scoring. This allowed PlanetTogether's sales team to focus on closing qualified leads instead of educating prospects. As a result, Campaign Creators helped PlanetTogether achieve a 325% increase in their visitor-to-lead conversion rate and a 300% increase in sales conversions, while also shortening the sales cycle duration from 6-9 months to just 0.5-3 months.

PlanetTogether