Case Study: OfferUp achieves marketing independence with Campaign Creators and HubSpot

OfferUp migrates 33 forms and 35 email templates with Campaign Creators

OfferUp, a major online marketplace, faced the challenge of migrating from an expiring Pardot marketing automation system that was dependent on a single specialist and fragile Salesforce-integrated workflows. Their Pardot license was set to lapse, risking a complete loss of automation. They engaged Campaign Creators for a Pardot-to-HubSpot migration and a native Salesforce integration to achieve marketing independence.

Campaign Creators successfully migrated all of OfferUp's marketing assets and rebuilt its automation logic within HubSpot, including a new system for round-robin lead assignment. The results included 33 forms and 35 email templates rebuilt, a seamless integration across six standard Salesforce objects, and comprehensive training for the marketing team. This solution provided by Campaign Creators eliminated the single-point-of-failure dependency and gave OfferUp a marketings automation platform they can administer directly.

OfferUp