Case Study: NETGEAR stabilizes HubSpot-Salesforce sync with Campaign Creators

NETGEAR stabilizes HubSpot-Salesforce sync and migrates 1 million opt-out records with Campaign Creators

NETGEAR, a global networking technology company, faced significant challenges during its migration to HubSpot Marketing Hub Enterprise. Their existing Salesforce data had severe integrity issues, including numerous duplicate lead records that caused unstable synchronization between the two systems. This disrupted marketing and sales operations, threatening reporting accuracy and lead management. Campaign Creators was engaged to resolve these complex integration and data migration problems.

Campaign Creators implemented a comprehensive solution that included a two-way HubSpot-Salesforce integration with strict sync governance and inclusion lists to protect data integrity. They cleaned up duplicate records, resolved sync errors, and validated the new structure through sandbox testing. The results were a stabilized integration within a 20-day implementation, the successful migration of five years of historical data and one million opt-out records, and the establishment of a reliable CRM foundation. Campaign Creators provided NETGEAR with a cleaner, more scalable environment for future growth.

NETGEAR