Case Study: NETGEAR Stabilizes Salesforce Data and Re-engages Resellers with Campaign Creators

NETGEAR cuts reseller email bounce rate from 80% to 4.6% with Campaign Creators

NETGEAR, a global networking hardware manufacturer, faced the challenge of re-engaging a reseller network that had declined by 50% since 2019. Their efforts were blocked by five years of duplicate Salesforce data, a lack of a lead nurturing program, and severe email deliverability issues. They engaged Campaign Creators for a HubSpot Marketing Hub Enterprise implementation and a governed Salesforce integration to solve these foundational problems.

Campaign Creators stabilized the data by building a two-way Salesforce integration with an inclusion list to stop sync loops and then migrated and validated five years of historical records. This effort reduced the email bounce rate from 80% to 4.6% and created a qualified, addressable audience. The solution provided NETGEAR with a stabilized data foundation and a contact-qualification workflow, built by Campaign Creators, essential for launching a future successful reseller re-engagement campaign.

NETGEAR