Case Study: JumpStartMD Achieves SMS Compliance and Protects Appointment Reminders with Campaign Creators

JumpStartMD protects patient SMS reminders across 14 California clinics with Campaign Creators

JumpstartMD, a physician-led weight-management practice, faced a significant patient communication risk because HubSpot's native system treated SMS consent as a single global opt-out. This meant a patient unsubscribing from promotional texts would also stop receiving critical operational messages like appointment reminders. To solve this, they partnered with Campaign Creators for a custom SMS compliance and marketing automation solution.

Campaign Creators engineered a two-tier SMS consent system within HubSpot, creating separate properties and workflows for marketing and operational messages. The solution included a dedicated patient preference center and synchronized these new properties with Salesforce. The results were impactful: patients could now opt out of promotions without missing appointment reminders, legacy opt-out data was preserved, and over 900 problematic phone numbers were identified and tracked. Campaign Creators delivered a compliant system that eliminated the risk of silenced patient communications.

JumpStartMD