Case Study: Houzz achieves a governed, reportable lifecycle marketing platform with Campaign Creators

Houzz migrates to HubSpot in 126 days with Campaign Creators

Houzz, a home renovation and design platform, faced challenges running its lifecycle marketing for Houzz Pro on Blueshift. The platform lacked reusable templates, centralized reporting, and campaign governance, forcing the marketing team to build every campaign from scratch. This created a manual, ungoverned process that was difficult to scale. To solve this, Houzz engaged Campaign Creators to migrate to a new platform.

Campaign Creators migrated Houzz to HubSpot Marketing Hub Professional over 126 days. The solution included rebuilding master email and landing page templates, deploying centralized reporting dashboards, and documenting a new campaign governance framework. The migration was completed without disrupting active campaigns. As a result, Houzz's marketing team now operates from a single, governed platform they can extend on their own, eliminating the previous disconnected and inefficient process.

Houzz