Case Study: GTIA Achieves Higher Homepage Conversion with Campaign Creators

GTIA fixes a 96,370-visit homepage’s conversion gaps with Campaign Creators

The Global Technology Industry Association (GTIA) faced a significant challenge with its high-traffic homepage, which attracted 96,000 annual visitors but suffered from an 81.8% bounce rate due to a lack of clear conversion pathways. Key issues included non-clickable membership persona cards and benefit tiles, technical errors, and toxic backlinks that suppressed search performance. They partnered with Campaign Creators for a targeted Conversion Rate Optimization sprint to address these specific gaps.

Campaign Creators implemented a solution that restructured the homepage around a single primary call to action and made all persona cards and benefit tiles clickable, creating clear membership pathways. They resolved technical errors, submitted a disavow file for toxic backlinks, and optimized metadata. The results directly addressed the conversion leaks, turning the existing traffic into actionable pathways for visitors and improving the site's overall search visibility and user experience.

Global Technology Industry Association (gtia)