Case Study: GTIA achieves automated event registration and centralized reporting with Campaign Creators

GTIA eliminates manual event workflows with Campaign Creators and syncs 230,000+ contacts

Campaign Creators partnered with the Global Technology Industry Association (GTIA) to address challenges created by disconnected event and CRM systems. GTIA, managing a large global membership and event portfolio, relied on manual workflows between HubSpot and Cvent. This led to operational inefficiencies, inconsistent membership validation for event fee waivers, and fragmented marketing attribution.

The solution was a custom HubSpot-Cvent integration built by Campaign Creators. It automated membership synchronization and fee waivers, routed registrations through HubSpot for attribution capture, and synced participation data back in real time. The results included the synchronization of over 230,000 contacts, the complete elimination of manual member-list uploads, and centralized reporting for all event outcomes.

Global Technology Industry Association (gtia)