Case Study: Fullstaq unifies three business units and modernizes revenue operations with Campaign Creators and HubSpot Enterprise

Fullstaq unifies three business units and 4,500+ tags with Campaign Creators

Fullstaq, an enterprise e-learning and affiliate marketing company, faced challenges with a fragmented technology stack. Its three independent business units operated across disconnected CRMs and applications, including a complex Keap environment with over 4,500 legacy tags. This fragmentation created inconsistent data, limited operational visibility, and hindered future growth. Fullstaq partnered with Campaign Creators to migrate from Keap and implement a unified HubSpot Enterprise platform to consolidate operations and establish a scalable revenue operations foundation.

Campaign Creators consolidated Fullstaq's three business units into a single HubSpot Enterprise portal. The solution involved re-architecting the legacy Keap tags into scalable properties, rebuilding 76 enterprise workflows, and developing custom middleware integrations to connect critical systems like Thinkific and EverWebinar. The results provided a centralized source of truth for customer data, standardized processes, and improved reporting accuracy. Campaign Creators delivered a scalable operational foundation that positioned Fullstaq for future growth without the complexity of its previous environment.

Fullstaq