Case Study: Edgio streamlines its CRM and saves $430K with Campaign Creators

Edgio reduces annual tech stack spending by $430k with Campaign Creators

Edgio, a software solutions company, faced challenges with an inefficient and complex tech stack after recent acquisitions, relying on multiple systems like Salesforce and Marketo without a centralized CRM. This led to a lack of a single source of truth for data, manual processes, and operational bottlenecks. They engaged Campaign Creators for a HubSpot onboarding and migration service to consolidate their martech stack.

Campaign Creators migrated Edgio's data from multiple Salesforce and Marketo instances into a single HubSpot portal, cleansing the data and establishing new property standards. They also implemented Marketing Hub Enterprise and provided training for over 300 sales team members. As a result, Edgio achieved a centralized CRM for unified global operations, improved data-driven decision making, and streamlined its tech stack to achieve annual savings of $430,000.

Edgio