Case Study: CoreSite achieves a seamless Marketo and SalesLoft migration with Campaign Creators

CoreSite rebuilds 208 marketing assets with Campaign Creators before deadline

CoreSite, a data center and IT infrastructure company, faced the challenge of losing its marketing automation and sales engagement capabilities as its Marketo and SalesLoft licenses were set to expire within weeks of each other in mid-2023. They needed to migrate 208 marketing assets and transition their SDR team to a new platform without disrupting their Salesforce-integrated revenue reporting. They engaged Campaign Creators to execute this migration to HubSpot Marketing Hub Enterprise and Sales Hub Enterprise under a strict deadline.

Campaign Creators rebuilt all 208 Marketo assets natively in HubSpot and transitioned the SDR team to Sales Hub Enterprise. They implemented a new bi-directional Salesforce integration with one-to-one contact sync, resolving duplicate records beforehand to ensure data integrity. As a result, CoreSite successfully retired both legacy platforms ahead of their deadlines, preserved its closed-loop revenue reporting, and consolidated its marketing and sales teams onto a single, unified HubSpot platform. Campaign Creators delivered a complete migration with no loss of critical reporting functionality.

CoreSite