Case Study: Aquila Power Catamarans achieves automated global lead routing with Campaign Creators

Aquila Power Catamarans cuts lead notification delays from 3-4 hours to 15-20 minutes with Campaign Creators

Aquila Power Catamarans, a manufacturer of power catamarans, faced significant challenges in managing its global lead routing system. The company sells through multiple channels, including MarineMax, a network of independent international dealers, and an internal VIP sales team. Its outdated HubSpot workflow caused slow lead notifications, high risks of misrouting valuable leads, and a dependency on developers for simple updates. To solve this, Aquila partnered with Campaign Creators for a custom API integration and lead routing automation.

Campaign Creators built a custom Node.js middleware layer to connect HubSpot to the MarineMax API and restructured the lead routing logic around key fields like boat model and geography. This solution automated the process, ensuring leads were correctly assigned. The results included cutting lead notification delays from 3-4 hours to 15-20 minutes, eliminating misrouting of high-value leads, and enabling Aquila's own team to add new boat models without developer help through HubDB. Campaign Creators delivered a robust, self-maintaining system that evolved with Aquila's business.

Aquila Power Catamarans