Case Study: Yara International showcases women in agronomy with Camp Creative

Yara International delivers 37 women’s agronomy stories in 3 months with Camp Creative

Camp Creative was engaged by Yara International to produce a coffee table book that would highlight women's careers in agronomy and inspire others to enter the field. The challenge was to create a visually compelling book featuring portraits and stories of female agronomists across more than twenty countries, all while navigating complex logistics, tight schedules, and COVID-19 restrictions.

Camp Creative deployed a team of three photographers to locations worldwide to capture stunning imagery and video interviews of forty-three women. The vendor expertly managed the extensive coordination required, delivering the entire project on a tight three-month turnaround. The solution also included edited video packages for social media to promote the book and raise awareness for opportunities at Yara, resulting in a final product designed to empower and inspire future female agronomists.

Yara International