Case Study: Kaufland e-commerce achieves scalable, personal recruitment with Cammio

Kaufland e-commerce - Customer Case Study

Kaufland e-commerce, the international online marketplace business of Kaufland, needed a way to scale high-volume recruitment without losing the personal touch. As applications increased, its phone-based screening process became too time-consuming and inflexible, making it harder for HR to evaluate candidates efficiently and keep pace with hiring demand. Cammio’s video recruitment platform, including pre-recorded interviews, was introduced to help streamline early-stage hiring.

With Cammio, Kaufland e-commerce replaced phone screens with automated video interviews, allowing candidates to answer on their own time and giving recruiters and hiring managers flexible access to review responses. The result was faster feedback cycles, more collaborative decision-making, and a more scalable yet personal candidate experience; the company also gained better visibility into soft skills and motivation, expanded the talent pool moving forward, and improved alignment across teams.

Kaufland e-commerce

Lorena Esser

HR Manager – Recruiting & Employer Branding