Case Study: FC Barcelona boosts Women’s Empowerment engagement across Asia-Pacific with Camden

FC Barcelona reaches nearly 10 countries with Camden for Women’s Empowerment

FC Barcelona, a legendary football club, engaged Camden to help them engage audiences across the Asia-Pacific region for International Women's Day. Camden was tasked with creating a campaign to champion women's rights and increase awareness for the club's initiatives.

Camden developed a digital engagement system featuring augmented reality filters and animated GIFs to spark fan participation. They also led event-based activations, including a mural painted by women artists in Hong Kong, and produced a celebratory video. The campaign reached nearly ten countries, generating strong organic engagement and exceeding its awareness and impact objectives.

FC Barcelona