Case Study: Decathlon achieves 500+ qualified applications in six weeks with Camden

Decathlon generates 500+ qualified applications in 6 weeks with Camden

Decathlon faced the challenge of recruiting at scale in a saturated Canadian job market amid a major labor shortage. The retailer needed to attract and retain the right talent while building an authentic and locally resonant employer brand. Camden worked with Decathlon on a campaign and media solution to address this.

Camden's solution drew inspiration from collectible cards to celebrate the diverse journeys of employees, enhancing the candidate experience with creative activations like speed-dating and TikTok interviews. This positioned Decathlon as a talent discoverer, resulting in over 500 qualified applications in six weeks. The campaign also generated over 2 million impressions and 22,000 clicks.

Decathlon