Case Study: Comité Paralympique drives inclusive sports access with Camden

Comité Paralympique reaches 700 clubs with Camden

The Comité Paralympique faced the challenge of making sports accessible to people with disabilities across France, as access often depended on luck. They sought to launch a large-scale awareness campaign to support their Club Inclusif program. Camden supported them in designing and rolling out this national campaign.

Camden created a 360° campaign built around the powerful concept of "luck," using real para-athletes in advertising films and content across TV, digital, and social media. The solution also included educational content to challenge preconceptions and support sports organizations. As a result, the campaign reached and sensitized 700 clubs and delivered 70 training sessions, concretely strengthening sports accessibility.

Comité Paralympique