Case Study: Collège Villa Maria strengthens relevance and boosts admissions with Camden

Collège Villa Maria drives 11.7M impressions with Camden

Collège Villa Maria, a historic educational institution, faced the challenge of reinforcing its long-term stability and relevance to bring its audiences together around a shared vision for the future. The school partnered with vendor Camden on a campaign and media initiative to demonstrate that the century-old institution remained a vibrant and inventive first choice for students.

Camden developed an omnichannel campaign anchored by a flagship video where each door symbolized an opening. This solution was deployed across digital platforms, outdoor advertising, and social media. The campaign successfully reignited community pride and delivered significant results for the college, including 3,252 qualified visitors, 11.7 million total impressions, exceeded open house attendance expectations, a surge in social media engagement, and an increase in admissions.

Collège Villa Maria