Case Study: Collège Regina Assumpta achieves a refreshed, meaningful brand repositioning with Camden

Collège Regina Assumpta boosts open house turnout and admissions with Camden

The customer, Collège Regina Assumpta, faced the challenge of refreshing its brand positioning to remain relevant amidst profound societal changes while preserving its 70-year history. The vendor, Camden, was engaged to undertake a comprehensive rebranding and strategic initiative to help the institution redefine its notion of academic success.

Camden immersed itself in the college's culture through research and workshops to develop a new brand strategy and visual identity. This was followed by the creation of an expression platform and an omnichannel campaign for the open house, all centered on the new belief that finding personal meaning is key to student success. The results were widely acclaimed, with the open house achieving remarkable turnout and admissions that exceeded expectations despite a difficult economic and demographic climate.

Collège Regina Assumpta