Case Study: Christian Democratic Union of Saxony boosts voter engagement and wins 32.1% of the vote with CamBuildr

Overcoming new challenges with new technology

The Christian Democratic Union of Saxony worked with CamBuildr ahead of the 2019 state election, facing the challenge of boosting Michael Kretschmer’s name recognition in a highly competitive race. The campaign had limited time to establish the newly appointed prime minister, while also responding to rising support for the AfD and making the election feel nationally significant.

CamBuildr provided the technical infrastructure and engagement tools for a series of micro-campaigns, petitions, and community-building initiatives, including “The Sachsenring,” “Mit Herzblut für Sachsen,” and the “Billboard of 1000 Faces.” These efforts helped mobilize supporters, generate public visibility, and build a long-term supporter database, contributing to the CDU’s election win with 32.1% of the vote.

Christian Democratic Union of Saxony

Michael Kretschmer

Christian Democratic Union of Saxony