Case Study: Bonsai achieves actionable customer behavior analysis with Cambridge Intelligence's KeyLines

Bonsai cuts marketing analysis from months to less than a day with Cambridge Intelligence

Cambridge Intelligence worked with Bonsai, a marketing and management consultancy, whose challenge was to build a practical and actionable marketing technology solution for customer behavior analysis. Bonsai needed to move beyond vague aggregate data to understand the complex, graph-like nature of the customer journey and properly attribute marketing success.

The solution was Pyxis, Bonsai's analytics platform powered by Cambridge Intelligence's KeyLines graph visualization toolkit. KeyLines provided the interactive, intuitive UI needed to visually chart and explore complex consumer journeys, revealing the most lucrative paths and flagging ineffective touchpoints. This enabled marketing analysis that previously took months to be completed in less than a day, saving organizations significant time and money while allowing for smarter budget investment.

Bonsai