Case Study: OP Financial Group achieves faster customer-centric product development with Cambri

OP Lab boosts mobile services by 20% with Cambri

OP Lab, a major Finnish financial services group, faced the challenge of shifting from a product-centric to a customer-centric culture. They needed to effectively involve consumers in their product development process to create services that truly served customer needs. To achieve this, they partnered with Cambri and utilized its automated market research technology to test concepts throughout the innovation process.

Using Cambri's platform, OP Lab implemented an iterative design process that involved testing early and often with real consumers. This solution allowed them to validate ideas and focus their resources on the right projects. As a result, OP Lab developed highly successful services like a mobile application that provided millions of euros in savings for the company and received positive customer feedback.

OP Lab