Case Study: Kotipizza boosts sales and customer loyalty with Cambri

Kotipizza boosts responsible brand image from 42% to 54% with Cambri

Cambri, a market research and analytics firm, worked with Kotipizza, Finland's largest pizza chain, to help them navigate a highly price-sensitive market during the cost-of-living crisis. The challenge was to maintain profitability and customer loyalty as consumers began cutting back on spending and reacting negatively to price increases, requiring strategies to serve diverse customer segments effectively.

The solution implemented by Cambri involved leveraging their research and analytics platform to help Kotipizza deploy three key strategies: targeting price-sensitive customers with smart promotions, attracting purpose-driven customers with sustainable products and a renewed brand identity, and innovating with a dynamic delivery pricing system. As a result, Kotipizza saw an increase in overall sales, grew its image as a responsible brand from 42% to 54%, and increased the number of delivery orders, successfully serving its most important customer segments.

Kotipizza