Case Study: Harvard boosts product innovation with Cambri

Harvard validates product concepts fast with Cambri in 1st testing round

Harvard sought to overcome the high failure rate of product launches by improving its approach to product innovation. The university partnered with Cambri to learn how to formulate proper insight hypotheses and compelling product value propositions, using a wearables product case study as a practical example.

Cambri provided the framework for Harvard to articulate concrete consumer narratives around aims and pains, which led to the development and testing of alternative product value propositions. This process allowed Harvard to validate a high market potential and identify a high-potential jewelry-like smart ring concept. Cambri's solution enabled data-driven iteration, helping Harvard focus its development efforts on the most promising and unique offerings for the target audience.

Harvard