Case Study: Cloetta identifies winning pastille flavours with Cambri's MaxDiff concept testing

Cloetta identifies 3 consumer segments with Cambri

The confectionery company Cloetta wanted to launch a new pastille flavour but needed to identify which of many potential options would be most enticing to consumers. They also sought to understand different customer segments based on taste preferences and turned to the vendor Cambri to utilize their MaxDiff concept testing method.

Cambri implemented a MaxDiff test featuring 30 different flavour alternatives. This solution provided Cloetta with clear, actionable data that went straight into product development, resulting in a new product being put into the pipeline. Furthermore, Cambri's MaxDiff test enabled Cloetta to identify three distinct consumer segments based on preferences for fruity, liquorice, and dessert flavours, providing invaluable information for future marketing and development.

Cloetta