Case Study: Anora accelerates iterative product innovation with Cambri

At Anora, iterative innovation and product testing are part of the company culture

Anora, a leading wine and spirits brand house in the Nordic region, faced the challenge of accelerating its product innovation to keep pace with rapidly changing consumer behavior and increased market competition. The company needed to move away from lengthy development cycles and foster a culture of perpetual innovation, which became even more critical when the pandemic forced all consumer collaboration and product testing into a digital space. They turned to the vendor Cambri and its consumer insight tools to help achieve this.

Cambri's solution enabled Anora to test new product concepts with consumers digitally and receive feedback within a day. This allowed the company to iterate on ideas in a matter of days instead of weeks. The implementation of Cambri's tools was described as truly groundbreaking in terms of speed and efficiency, drastically shortening their innovation sprints. The results included gaining direct input from approximately 300 consumers rapidly, which helped the team quickly decide which ideas were worth developing and significantly enhanced their overall innovation process.

Anora

Rauni Strandman

Innovation Manager