Case Study: Big Bend Telephone (BBT) achieves expanded rural broadband coverage and rapid customer growth with Cambium Networks

Grow Revenue by Expanding Coverage

Big Bend Telephone (BBT) is a family-owned independent telco serving roughly 18,000 square miles in the Big Bend region of Texas. Faced with low population density, rugged terrain and the need to offer the same high-quality services across fiber, DSL and wireless, BBT required a wireless solution that delivered high throughput (3/6/12 Mbps down, up to 3 Mbps up), sub-5 ms latency and carrier-class reliability. To meet those requirements BBT deployed Cambium Networks fixed wireless products, including licensed PTP 800 and unlicensed PTP 600 backhaul links and PMP 450 access radios.

Cambium Networks’ PTP and PMP solutions — designed with partner Thinroute using LinkPlanner — were installed rapidly and delivered the required performance from day one (a single PMP 450 link reached 23 miles, with 18 miles common). The deployment drove measurable business gains: 93% of McCamey customers signed up for the 12 Mbps tier, about half of Alpine customers receive 12 Mbps via wireless, and BBT has added over 1,000 new customers while expanding beyond its certificated area. Cambium Networks’ low-latency, high-throughput platform enabled reliable VoIP and streaming, improved customer satisfaction and a positive ROI for out-of-region growth.

Big Bend Telephone (BBT)

Rusty Moore

General Manager and COO