Case Study: Environment Agency advances land-use planning with Calvium's market exploration consultancy

Environment Agency advances Land Use Choices Tool market exploration with Calvium

The Environment Agency (EA) faced the challenge of evaluating the potential impact and commercial viability of its innovative Land Use Choices Tool, a digital spatial planning product designed to support responsible land use decisions. To address this, the EA commissioned Calvium to conduct a comprehensive market exploration consultancy for the scenario generation tool.

Calvium delivered an in-depth market exploration report that identified potential customer groups, assessed competing products, and estimated the tool's commercial value and impact on the UK. The results provided critical evidence to support the EA's business case for the next phase of the product's development, helping the agency understand its strategic value and feasibility.

Environment Agency