Case Study: Global Educational Software Company boosts call conversions with Callzilla

Software Maker Compares Call Center Companies, Switches to Callzilla After 6 Months of Results

Global Educational Software Company, a global brand selling language-learning software, was struggling with underperforming direct-response call handling. Its existing call center was converting only about 2% of calls into orders, with average order values of roughly $200–$300, so it quietly tested a portion of its volume with Callzilla.

Callzilla focused on customer experience, training agents and supervisors on the client’s values, rapport-building, and upsell opportunities, while also adding customer surveys, payment capture software, and media guidance. Within 6 months, Callzilla increased calls handled per day from 50 to 600–800, raised conversions from 2% to 16%, boosted average order value to $465, and increased upsells by 40%; within a year, the client became No. 1 in its target market and moved 100% of volume to Callzilla.