Case Study: U.S. Auto Reseller Service Provider improves conversion and response times with Callzilla

Auto Seller Raises Direct Response Campaign ROI with Callzilla Outreach™

U.S. Auto Reseller Service Provider, a direct-response car seller targeting Hispanic buyers in the United States, needed a better way to convert ad-driven calls into dealership appointments. Its incumbent contact center was losing callers on hold, lacked consistent bilingual support, and was not completing enough after-call work to drive sales opportunities, so the company brought in Callzilla for omni-channel client acquisition and appointment setting.

Callzilla split the workload with the existing vendor and delivered phone, email, text, and client-branded live chat support, with agents trained to set appointments and support the car-buying lifecycle. Within two months, Callzilla outperformed the incumbent across key metrics including average response time and conversion rates, and the customer said it would have moved all volume to Callzilla because of better agent quality, stronger flows, and competitive costs.