Case Study: Urban Self Storage boosts operations and collections with CallPotential

Urban Self Storage Transforms their Operations using CallPotential

Urban Self Storage, a 70-location self-storage operator across Washington, Oregon, New Mexico, and Arizona, needed a better way to manage leads, customer communications, collections, and day-to-day operations as its business grew. The company was relying on manual processes like post-it notes and repeated Outlook reminders, making it harder to stay organized and maintain timely follow-up with prospective and current customers.

CallPotential provided Urban Self Storage with its Lead, Collections, Marketing, and Performance Manager modules to automate workflows, improve communication, and support more virtual customer interactions. With CallPotential, Urban improved organization and productivity, saw significantly better collections, increased auto-pay enrollment, and made text-to-pay a convenient option that many customers preferred; the team also benefited from responsive support and a smoother transition to touchless, COVID-ready operations.

Urban Self Storage

Cherie Tourangeau

Urban CXO – Customer Experience Officer, Partner