Case Study: Safeguard Self-Storage improves customer experience with CallPotential

Tom Hayes, Safeguard Self Storage VP, appreciates the speed and efficiency with which CallPotential provides an improved customer experience

Safeguard Self-Storage, a self-storage company with an internal call center, was using an inefficient, multi-screen CRM that complicated the lead entry process for its agents. This hindered the customer experience and operational collaboration between call center agents and on-site property managers. They turned to vendor CallPotential and implemented its Lead, DIY Call Center Software, Collection, and Marketing & Performance modules to address these challenges.

CallPotential provided a streamlined, user-friendly system that consolidated all necessary information onto a single screen, drastically reducing the time agents spent on data entry. This allowed agents to focus on improving the customer experience, while the automated collection features saved managers hours of work. The solution enabled seamless collaboration between agents and managers, making it easier to convert leads to rentals. Safeguard reported a great improvement in their agents' abilities and confidence that CallPotential's marketing tools would optimize their advertising budget for a higher ROI.

Safeguard Self-Storage

Tom Hayes

Vice President of Call Center