Case Study: StorQuest Self Storage boosts lead tracking and marketing ROI with CallPotential

StorQuest’s Visibility and Control into Call Flows and Total Lead Reporting Maximizes Conversions

StorQuest Self Storage, a national operator with 160 facilities, was struggling with disconnected lead and rental data from its old CRM and management software. The company lacked clear visibility into how leads were funneling through to rentals, making it difficult to understand which marketing sources were actually driving conversions.

StorQuest implemented CallPotential’s Marketing Analytics to integrate lead tracking with its management software and automate reporting. With CallPotential, StorQuest gained deeper insight into lead sources, conversion rates, and cost-per-conversion, saving significant reporting time and helping the team make smarter marketing spend decisions, optimize campaign allocation, and improve call center training and performance.

StorQuest Self Storage

Michelle Bakva

Vice President of Marketing & Sales