Case Study: StorQuest Self Storage boosts call conversion by over 66% with CallPotential

StorQuest Self Storage Increases Call Conversion Rate by More Than 66% by Integrating Calls, Lead Capture and Follow Up into their Management Software with CallPotential

StorQuest Self Storage, based in Santa Monica, California, operates more than 283 locations across 23 states and needed a better way to manage lead tracking and follow-up. Before working with CallPotential, the team was juggling a fragmented process and had limited visibility into where leads were coming from and how well calls and follow-ups were being handled.

With CallPotential’s Lead Manager, StorQuest integrated calls, lead capture, and follow-up into one system with text, phone, and email outreach. The result was a jump in conversion rates from about 30% to over 50%—more than a 66% increase—while also improving lead transparency, reducing missed follow-ups, and simplifying day-to-day operations.

StorQuest Self Storage

Mara Paredes

Director of Operations