Case Study: Paul Darden Company streamlines operations and boosts sales with CallPotential

How CallPotential streamlined operations from top to bottom

Paul Darden Company, a Top 50 self-storage operator with more than 60 facilities across Texas, Oklahoma, and Louisiana, wanted to move beyond outdated pen-and-paper processes and improve coordination between corporate leadership and site managers. The company needed a better way to track operations, support managers remotely, and manage leads and customer interactions more efficiently. CallPotential provided the platform to help them streamline these workflows.

With CallPotential’s suite of tools, including Performance Manager, Paul Darden Company gained remote access to call records, lead tracking, and automated customer communications across locations. The solution helped Laura Stuart and her team evaluate both successful and lost leads, simplify onboarding and training, and reduce manual follow-up work. CallPotential reports that locations using its system average 27% higher sales conversion ratios than industry averages while reducing advertising expenses by 30–50%.

Paul Darden Company

Laura Stuart

Regional Manager