Case Study: Guardian Storage eliminates advertising guesswork with CallPotential

Guardian Storage eliminates advertising guesswork with CallPotential

Guardian Storage, a growing self-storage operator with 17 sites across the country, needed a better way to understand where its leads were coming from and how advertising was affecting sales. Using CallPotential’s Marketing Analytics alongside its SiteLink management system, the company wanted to eliminate guesswork and gain full attribution from call to close.

CallPotential implemented total lead attribution and cost-per-sale tracking, giving Guardian Storage a 360° view of campaign performance across Google PPC, Facebook, and other channels. As a result, Guardian Storage could identify top-performing ads, cut ineffective spending, and make marketing decisions with 80–90% confidence instead of about 50%, while also saving hours each month on manual reporting.

Guardian Storage

Jeff Ley

Marketing Coordinator