Case Study: Iron Guard Storage boosts rental closing rates by 15% with CallPotential

CallPotential increased Iron Guard Storage rental closing rates by 15%

Iron Guard Storage, a national self-storage operator with 22 locations across several U.S. states, was looking for a more efficient way to manage inbound and outbound calls and improve lead follow-up. The company had a solid manual sales process, but missed follow-ups and lost leads were limiting rental conversions. CallPotential’s Lead Manager was introduced to help address these challenges.

CallPotential implemented lead management, call recording, and automated follow-up reminders, integrated with Iron Guard Storage’s existing Sitelink software. With better accountability and multi-channel follow-up, Iron Guard Storage increased rental closing rates by 15% in the first six weeks and achieved its highest conversion rates to date.

Iron Guard Storage

Alan Jamison

Regional Manager