Case Study: Ace Self Storage boosts conversions, marketing ROI, and collections with CallPotential

Ace Storage utilizes multiple CallPotential features for the greatest impact

Ace Self Storage, a self storage operator with multiple properties, was struggling to meet its target conversion rates for new leads and sought to improve its collections process. To address this challenge, they turned to CallPotential and implemented its Lead Manager, Marketing Analytics, and Collection Manager services.

The solution from CallPotential provided tools for automated lead follow-up, marketing campaign analysis, and automated tenant payment reminders via phone, email, and text. As a result, Ace Self Storage increased its lead conversion rate to 53%, with some facilities exceeding 60%, and achieved measurable improvements in collections, reducing the number of units sold at auction. CallPotential's integrated products allowed the customer to optimize its marketing budget and make the entire sales pipeline more efficient.

Ace Self Storage

Jim Whiteside

Owner