Case Study: Liberal Party Leadership boosts voter engagement and turnout with CallHub peer-to-peer texting

Liberal Party Leadership reaches 25,000 voters with CallHub and drives a 20% response rate

The Liberal Party Leadership campaign faced the challenge of scaling personal voter outreach to identify supporters, manage event RSVPs, and guide voters through the registration process for a leadership race. They turned to CallHub and implemented its peer to peer texting service to facilitate one-to-one conversations at a larger scale than traditional phone banking allowed.

Using CallHub's peer to peer texting tool, volunteers engaged over 25,000 voters in personalized text conversations, which included sharing links and troubleshooting registration issues. This solution achieved a 20% response rate and identified 4.8% of those contacted as previously unknown supporters, successfully driving voter engagement and event attendance.

Liberal Party Leadership