Case Study: Ten Boroughs Research boosts union engagement by 113% with CallHub

How Ten Boroughs Research Boosts Union Engagement By 113%

Ten Boroughs Research, a UK technology and communications platform that helps unions and charities engage and organize members, faced the challenge of declining union participation and the need to run large-scale outreach campaigns more effectively. To support efforts like surveys, ballot reminders, and member mobilization, the team used CallHub’s call center software and related outreach tools.

With CallHub, Ten Boroughs Research combined dialers, texting from the call center, workflows, a mobile app, branching scripts, and compliance features to run coordinated multi-touch campaigns. This helped them reach nearly 100,000 trade unionists in one strike campaign, average 3,000 calls per day over eight weeks, and boost union engagement by up to 113%, while helping win two strike actions.

Ten Boroughs Research

Alex James

Co-Managing Director