Case Study: County of Orange achieves local election wins through shared voter data with CallHub

How Barbara Nelson is ushering progressive change in Orange County using NationBuilder and CallHub

County of Orange was experiencing a rapid political shift as demographic changes made once-safe seats competitive, but local campaigns still relied on pen‑and‑paper lists, clipboards and spreadsheets with no central digital infrastructure. They needed a low‑cost, fast-to-deploy solution to get volunteers and new candidates up and running. CallHub (used with NationBuilder and Organizer as part of a “campaign in a box” approach) was adopted to help bridge that gap.

Using CallHub’s integration with NationBuilder, Barbara Nelson’s plug‑and‑play model provisioned NationBuilder databases, CallHub sub‑accounts for automated dialers, collective texting and calling, and Organizer for canvassing, with daily reporting consolidated for campaigns. CallHub enabled real‑time sync of voter lists, surveys and volunteer activity—volunteers once sent ~1,000,000 texts and engaged about 75,000 people in a single election—and tag‑sharing across accounts cut wasted outreach, lowered list sizes (and costs) in NationBuilder, sped onboarding, and materially improved targeting and resource efficiency for County of Orange campaigns.

County of Orange

Barbara Nelson

Orange County