Case Study: Jagmeet Singh for NDP leader campaign achieves 70% supporter turnout and scalable nationwide phone banking with CallHub

Client Spotlight with James Wardlaw, Field Director for the Jagmeet Singh for NDP leader campaign

NDP’s Jagmeet Singh leadership campaign needed to rapidly build a national membership base and mobilize voters despite a late start and only two physical offices. To scale outreach and complement heavy face‑to‑face canvassing, the campaign used CallHub’s phone‑banking and digital outreach tools to run distributed phone banks and coordinated follow‑up with volunteers across Canada.

CallHub enabled distributed volunteer calling, voter ID and GOTV targeting, and high‑touch follow‑ups—delivering contact rates consistently above 20% (often hitting ~30%). The campaign signed up more than 47,000 members (about 57% of new members) and achieved strong turnout—overall 52.8% and up to around 70% for lists managed through CallHub—while staff praised CallHub’s affordability and ease of use.

NDP

James Wardlaw

Field Director