Case Study: National Union of Healthcare Workers Reduces Text Costs by 55% with CallHub

“CallHub Reduced Our Text Costs by 55%!” NUHW’s Texting Journey with CallHub

The National Union of Healthcare Workers (NUHW), a California-based union representing 19,000 healthcare workers, relies heavily on texting to send reminders, updates, and campaign broadcasts to its members. As its communications team frequently sends multi-segment text campaigns to large member lists, NUHW needed a more cost-effective and trackable way to manage high-volume messaging. CallHub’s texting platform supported that need.

CallHub recommended using its “Convert to MMS” feature, which allowed NUHW to reduce a lengthy 4–5 segment campaign’s cost by over 55% by sending it as MMS instead of multiple SMS segments. CallHub also provided its built-in URL shortener and tracker, helping NUHW measure clicks and improve CTA-driven campaigns like petition signings. The union also praised CallHub’s prompt technical support and quarterly customer success check-ins.

National Union of Healthcare Workers

Shannon Goecke

Communications Specialist