Case Study: Fitness Holding unifies franchise telephony and analytics with CallGear

We moved a network of fitness clubs over to a single control and analytics system

Fitness Holding, a multi-brand network of fitness clubs, needed a way to centrally manage telephony across its franchise and gain visibility into calls, employee performance, and advertising source effectiveness. Different clubs were using different providers, communication was unstable, and the company lacked a single interface for analytics; it also needed enough simultaneous call capacity for its TOMORU voice robot service. CallGear’s telephony, call tracking, and CRM integration were chosen to solve these issues.

CallGear moved all clubs into one shared account and connected the network to a unified communications and analytics system in just 2 days. The implementation improved lead processing speed by 12%, reduced the cost of a minute of conversation by 15%, and cut performance analysis time from about an hour to a minimum.

Fitness Holding

Anastasia Kaluzhskikh

Developer Director