Case Study: ProContext reduces phone lead costs by 44% with CallGear

Integrate CallGear with your Facebook Lead Ads and reduce the cost of phone leads from social ads by 44%

ProContext, the agency working with KIA Center Agalat, needed to increase customer traffic and generate more targeted phone leads from social media ads. To do that, they used CallGear and its integration with Facebook Lead Ads, along with the Auto Callback feature, to automate responses to lead forms and improve lead generation for the automotive client.

CallGear helped ProContext set up Facebook Lead Ads, track and analyze calls, and listen to recordings to refine ad campaigns and sales scripts. The agency’s A/B testing found video ads with phone-number forms performed best, and the cost per lead dropped from 500 to 397.62 rubles, while the cost per call fell by nearly 50%, enabling a larger, more efficient marketing budget.

ProContext

Kirill Borsov

Ad Manager