Case Study: 2M Group achieves a 28% reduction in communication costs with CallGear

CallGear helped 2M Group reduce communication costs by 28% and ensured control over the work of their employees

2M Group, a cost-automation services firm, needed a way to centralize and improve telephony for a client that sells franchises and relies on about 40 remote employees. The client had been using multiple third-party vendors, which was costly and made employee performance monitoring and advertising spend analysis difficult. 2M Group connected the client to the unified communication platform CallGear, using features like IP telephony, Calls Report, dashboards and call tracking.

CallGear fully replaced the fragmented setup: the team migrated the company to CallGear, configured dashboards to monitor staff performance, provided staff training, and implemented static call tracking to identify ineffective advertising channels. As a result CallGear helped reduce communication costs by 28%, increased call center productivity by 1.5x without process changes, cut payroll costs by 40% through reassignment or layoffs, and significantly improved customer service quality and satisfaction.

2M Group