Case Study: Bitrix24 improves chat data analysis with CallGear

Bitrix24 transfers Open Lines chats with CallGear in 1 integration

The customer, Bitrix24, needed a way to analyze the effectiveness of its advertising by transferring chat data from its "Open Lines" widget and messengers for deeper analysis. The vendor, CallGear, provided a solution using its integration service to capture this valuable interaction data.

CallGear implemented an integration that automatically transfers complete chat sessions, including contact details, timestamps, and critical advertising data like UTM tags, into its platform for processing. This solution allows Bitrix24 to perform detailed analysis on advertising effectiveness by having all chat data centralized within CallGear's "Raw Data → Inquiries and Goals" section.

Bitrix24